To maintain MWCC’s brand identity, it is important to consistently use MWCC colors and graphics properly, as well as to maintain consistent technical style across written materials.
Guidelines at a Glance
The logo and supporting elements are the building blocks of the college’s brand. Using them consistently according to the guidelines helps strengthen our brand. The logo should always be used as it appears.
- Don’t alter the logo in any way.
- Don’t change the text, font, colors, or shape of the logo.
- Don’t reduce the logo to less than 2 inches wide and/or .5 inches high.
To save the logo, right-click (Mac: ctrl-click) on a link, then select “Save link as…” or “Save target as…”
|For Web||For Print||For Large Print|
|Download as ZIP||Download as ZIP||Download as ZIP|
If you require the logo in a format not available on this page, please call the Marketing & Communications Division at 978-630-9122, and we will be happy to assist you.
The look and feel of MWCC typography are integral to our brand and image.
Headline font: Trade Gothic (when not available, please use Arial instead)
Primary/Body font: Berkeley (when not available, please use Times New Roman instead)
Special Circumstance–Email Fonts: All outgoing communications should have the same look and feel, thus employees are asked to use the same email font and signature format.
Email Font: 11pt Calibri
Department Name, Room #
444 Green Street
Gardner, MA 01440
NOTE: Please refrain from adding images to your signature and/or using email backgrounds.
|RGB (web)||0, 135, 82||0, 55, 103||0, 0, 0|
|Black ink only (Grayscale)||50% black (K50)||Solid black (K100)|
|RGB (web)||241, 180, 52||83, 202, 236||208, 223, 0||255, 221, 53||206, 184, 136|
|Process (CMYK)||0, 35, 85, 0||51, 0, 9, 0||20, 0, 85, 0||0, 6, 95, 0||0, 8, 35, 10|
For detailed descriptions to determine which color your department should use, please refer to the full Branding & Style Guide.
- Use proper name, capitalize full degree title: Ex. Associate of Science; Bachelor of Arts, Accounting Certificate
- Doctoral: Ex. doctorate in English (note lowercase)
- Short form: Lowercase and do not use apostrophe for associate degree.
Lowercase and use apostrophe for bachelor’s degree, master’s degree
- Abbreviations: Use periods after all the letters (with the exception of MBA): Ex. A.A.; A.S.; B.A.; B.S.; M.A.; M.S.; Ph.D., MBA, M.D.
Buildings and facility names:
Capitalize when part of a formal name
- The Arthur F. Haley Academic Center
- The Raymond M. LaFontaine Fine Arts Center
- Theatre at the Mount
- The East Wing Gallery
- The Green Street Café
Capitalize the formal names of departments and centers; use lowercase for the generic terms. Capitalize the names of specific courses.
- Capitalize formal titles that precede a name: President James L. Vander Hooven.
- Do not capitalize titles that follow a name: James L. Vander Hooven, president of MWCC.
- Always capitalize as a proper noun unless you are using a generic term: Ex. Mount Wachusett Community College; the college (not the College)
- Use the full name on first reference, then abbreviate as MWCC or the college in subsequent references. Ex. The Mount is acceptable for informal publications and usage
- Avoid the abbreviation Mt.
- Capitalize the full names of specific departments, divisions, and offices.
- Use lower case when used in the general sense. Ex. Division of Lifelong Learning and Workforce Development; School of Business; Science Technology and Mathematics; Office of the President; workforce development; student services
Phone numbers and extensions:
- Use hyphens, not parenthesis, for telephone area codes: Ex. 978-632-6600
- After the phone number, use a comma before the extension
- Extensions are not capitalized: 978-632-6600, ext. 110 or extension 110
- College publications always use direct extensions for faculty and staff members: Ex. 978-630-9[extension]
- Place in quotation marks: chapters of books, article headlines, unpublished manuscripts, songs, poems, television shows
- Periods and commas always go inside quotation marks: Ex. “affordable,” or “affordable.”
- Semicolons and colons always go outside quotation marks: Ex. “affordable”; or “affordable”:
- Question marks and exclamation points may go either inside or outside, depending on whether the phrase is part of the quoted material
- Capitalize a professional title if it comes before the name
- Lowercase a professional title if it follows the name: Ex. President James L. Vander Hooven; James L. Vander Hooven, president of MWCC
The above guide is an abbreviated quick reference; please click here to download the full MWCC writing and style guide.
Members of the MWCC community and photographers/videographers doing work for hire at MWCC should consult and follow the guidelines below.
Media Release Form
- Obtain a signed media release form if you are using photos/videos for marketing communications—which include print or online materials intended to promote your department, lab, or center—and the people in those photos/videos are recognizable. News-related use does not require a signed release.
- Do not take or use photos/videos of minors (individuals under the age of consent, which is 18 in Massachusetts) without obtaining a parent’s or a guardian’s signature on the media release form.
- Keep signed permissions for as long as you think you may use the photos/videos.
Download the Media Release Form (2 print per 8.5×11 sheet)
Expectation of Privacy
- If you are taking photos/videos in a public space (e.g., the student center, cafe, etc.) or at a large, open event such as Commencement, there is a limited expectation of privacy and a signed release is not needed.
- If you are taking photos/videos in a classroom or at a closed event, it might be logistically difficult to have everyone sign a release form. One option is to contact the professor or event coordinator in advance to ask how they’d prefer that you notify participants about the shoot. You also may post a sign at all entrances with the following text:
Photographs and/or videos may be taken [in this class/at this event, etc.].
By entering and attending [this class/event, etc.], you acknowledge and agree that your likeness may be included in photos and videos of the event and used by MWCC in connection with communications about [your department] or in other MWCC communications.
If you do not agree to this usage, [please notify the photographer or videographer/sit on the left side/do not enter the event, etc.].
- If you are already using photos/videos on your website or other communications without permission from the subjects, attempt to contact the recognizable people to obtain their permission, preferably in writing. If you are not able to obtain consent, you would need to discontinue using the photos/videos.
- If your photographer/videographer is an MWCC employee, you may use his or her photos/videos for MWCC purposes. If your photographer/videographer is not an MWCC employee, be sure you have a signed contract outlining how MWCC may use the photos/videos. MWCC Administration can assist you with the contract details, including the negotiation of ongoing usage rights.
- Credit the photographer or videographer when possible.
Visit the MWCC Photo Library for photos and video clips that you may use in your communications. All permissions have already been obtained.
Contact Marketing & Communications if you have any questions about photo and video permissions.