MWCC  Business Department

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How Smart Labels Will Work
Learn about the technology behind radio frequency identification (RFID) tags.

Wikipedia: Radio Frequency Identification (RFID)
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RFID: Hit or Myth?
Read eWeek's take on the realities of RFID implementation.

RFID Tag Image Search
See what the tags that are implanted in products and reader cards look like.

No more "Moore's Law"?

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powerful than a fairly inexpensive modern PDA. The incredible shrinking chip is

something we all take for granted but, as Spencer Kelly's been finding out, it can't keep shrinking forever.

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Suggested Reading

General Business
 

Cokins, Gary, Alan Stratton & Jack Helbling, An ABC Manager's Primer, Institute of Management Accountants, 1993
Donaldson, Gordon, Corporate Restructuring: Managing the Change Process from Within, Harvard Business School Press
Buzzell, Robert D., and Bradley T. Gale, The PIMS Principles, Free Press, 1987
Carlzon, Jan, Moments of Truth, Ballinger Publishing, 1987
Gale, Bradley T., Managing Customer Value, Free Press, 1994
Hamel, Gary, and C. K. Prahalad, Competing for the Future, Harvard Business School Press, 1994

Harvard Business Review Press, Keeping Customers, Cambridge, MA, 1993
Harvard Business Review Press, "Leveraging to Beat the Odds: The New Marketing Mindset"
Helfert, Erich A., Techniques for Financial Analysis
Hooley, Graham J., and John Saunders, Competitive Positioning, Prentice Hall, 1993
Jones, John Philip, How Much is Enough?, Lexington Press, 1992
Moore, Geoffrey, Crossing the Chasm, Harper Business, 1991
Moore, Geoffrey, Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge, Harper Business, 1995
Peppers, Don and Martha Rogers, One to One Enterprise
Pine, Joseph B. II, Don Peppers and Martha Rogers, "Do You Want to Keep Your Customers Forever?", 

Harvard Business Review, March-April 1995, pp. 103-114
Porter, Michael, Competitive Advantage, Free Press, 1985
Reichheld, Frederick, The Loyalty Effect, Bain & Company, 1996
Reichheld, Frederick, "Loyalty-Based Management," Harvard Business Review, Mar-Apr 1993
Steward, K., Marketing Led, Sales Driven, Butterworth-Heinemann LTD, 1993
Sviokla, J. J., and B. P. Shapiro, eds., Keeping Customers, Harvard Business Review, 1994
Trout & Ries, Marketing Warfare, McGraw-Hill, 1986

Marketing Management Discipline
 

Aaker, David A., Strategic Market Management, Wiley, 1995
Aaker, David A., Developing Business Strategies, Wiley, 1988
Alkhafaji, A.F., Competitive Global Management: Principles and Strategies, St. Lucie Press, 1995
Arnold, David, Handbook of Brand Management, Addison Wesley, 1992
Barnevik, Percy, and Rosabeth Moss Kanter, eds., Global Strategies: Insights from the World's Leading Thinkers,

Harvard Business School Press
Collier, Richard A., Profitable Product Management, Butterworth-Heinemann LTD, 1993
Davidow, William H., Marketing High Technology, Free Press, 1986
Day, George, Market-Driven Strategy - Process for Creating Value, Free Press, 1990
Jobber, David, Principles and Practice of Marketing, McGraw Hill, 1995
Kapferer, Jean-Noel, Strategic Brand Management, The Free Press, 1992
Kotler, Philip, Market Management, 9th Edition, Prentice Hall, 1997
Light, Larry w/ Richard Morgan, Brand Loyalty Marketing, Coalition for Brand Equity, 1994
McKenna, Regis, "Real-Time Marketing," Harvard Business Review, July-August 1995, pp. 87-95
Peter, J. Paul, and James H. Donnelly, Jr., A Preface to Marketing Management, 6th edition, Irwin Publishing, 1994

Market Intelligence Discipline
 

Aacker, David & Erich Joachimsthaler. Brand Leadership: Building Assets in an Information Economy. Simon & Schuster Trade, 2000.
Berrigan, John & Carl Finkbeiner. Segmentation Marketing - New Methods for Capturing Business Markets. National Analysts, Inc. 1992.
Christensen, Clayton, The Innovator's Dilemma. HarperInformation, 2000.
Cohen, Jacob. Statistical Power Analysis for the Behavioral Sciences, Revised edition. Academic Press, 1997.
Davis, Scott M. Brand Asset Management: Driving Profitable Growth Through Your Brands. Jossey-Bass, 2000.
Davis, Scott M. Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth. Jossey-Bass, 2002.
Drozdenko, Ronald G. & Perry D. Drake. Optimal Database Marketing, Strategy Development, and Data Mining. Sage Publications, 2002.
Harlow, Lisa L., Stanley A. Mulaik & James H. Steiger. What If There Were No Significance Tests? Lawrence Erlbaum Associates, 1997.
Hays, William L. Statistics, 5th edition. Holt, Rinehart and Winston, Inc, 1994.
Hill, Sam, & Chris Lederer. The Infinite Asset: Managing Brands to Build New Value. Harvard Business School Press, 2001.
Hughes, Arthur M. Strategic Database Marketing. McGraw-Hill Publishing Company, Inc. , 1994.
Hughes, Arthur M. The Complete Database Marketer. Probus Publishing Company, 1991.
Lanham, Richard. Revising Business Prose, 4th edition. Longman, 2000.
Marder, E., The Laws of Choice. Free Press, 1997.
Nash, Edward. Database Marketing: The Ultimate Marketing Tool. McGraw-Hill, Inc., 1993.
Slywotzky, Adrian, David J. Morrison, & Karl Weber. How Digital Is Your Business. Random House, 2000.
Slywotzky, Adrian, David J. Morrison & Bob Andelman. The Profit Zone. Random House, 1997.
Strunk, William Jr. and E.B. White, The Elements of Style, 4th edition. Allyn and Bacon, 2000.
Tufte, Edward R. Envisioning Information. Graphics Press, 1990.
Tufte, Edward R. Visual Explanations. Graphics Press, 1997.
Tufte, Edward R. The Visual Display of Quantitative Information, 2nd edition. Graphics Press, 2001.


Distribution Channels Marketing
 

Stern, Louis, Adel El-Ansary, and Anne Coughlan, Marketing Channels, 5th Ed, Prentice Hall, 1996

Technical Support Marketing Discipline
 

Carlzon, Jan, Moments of Truth, Ballinger Publishing, 1987
Martin, John E., Command Performance: The Art of Delivering Quality Service, Harvard Business School Press
Sviokla, J. J., and B. P. Shapiro, eds., Keeping Customers, Harvard Business Review, 1994
Ziethami, V., A. Parasuraman, and L. Berry, Delivering Quality Service

Integrated Marketing Communications Discipline
 

Aaker, David A., Building Strong Brands, Free Press, 1996
Aaker, David A., & Alexander L. Biel, Brand Equity & Advertising, Lawrence Erlbaum Assoc, 1993
Aaker, David A., Managing Brand Equity, Free Press, 1991
Advertising Research Foundation, Exploring Brand Equity, ARF Collection, 1995
Baier, Martin, How to Find and Cultivate Customers through Direct Marketing
Bly, Robert, Business-to-Business Direct Marketing
Chajet, Clive, and Tom Shachtman, Image by Design
Franzen, Giep, Advertising Effectiveness, NTC Publications, 1994
Jones, John Philip, What's in a Name?, Lexington Press, 1986
Marconi, Joe, Beyond Branding, Probus Publishing, 1993
Marn, Michael, and Robert Rosiello, Managing Price, Gaining Profit
Middleton, Alan C., & John Dalla Costa, Advertising Works, Institute of Canadian Advertising, 1993
Olins, Wally, Corporate Identity, Harvard Business School Press
Roman, Ernan, Integrated Direct Marketing
Schultz, Don, Stanley Tannebaum and Robert Lauterborn, Integrated Marketing Communications, NTC Business Books
Shepard, David, Associates, The New Direct Marketing, 2nd Ed, Irwin Publishing, 1995
Stone, Bob, Successful Direct Marketing