MWCC College Catalog 2008-2009 — Marketing
MKT142 MARKETING
3 credits
This course introduces the basic factors involved in implementing the “marketing
concept” with emphasis on the four elements of the marketing mix: product
planning, promotion, pricing, and distribution. Also covered are the societal,
legal, economic, and competitive environments within which the modern marketing
organization functions. Prerequisites: MAT100, RDG100, or placement. Fall and
spring.
MKT143 RETAILING
3 credits
This course includes topics such as competition, motivation, risk, buying, pricing,
store location, and planning and controlling of inventories. The management
approach to the study of retailing is emphasized. Prerequisites: ENG100,
MAT100, RDG100, or placement.
MKT241 ADVERTISING
3 credits
This course focuses on the role of advertising as a communications component
in the marketing process. Topics include advertising agency operations, product
and media research, media selection and buying, integrated marketing communications,
and the creative process. Students will examine case studies and develop
ad campaigns. Prerequisites: ENG100, RDG100, MAT100, or placement. Spring
and fall.
MKT244 SALES MANAGEMENT
3 credits
This course covers the functions and responsibilities of the sales manager
including organization, selection, training, compensation and supervision
of sales personnel, as well as quota and territory determination. Prerequisite:
ENG100, MAT100, RDG100, or placement.
MKT245 SALESMANSHIP
3 credits
Students explore the exciting field of professional selling and learn how to
apply the principles and techniques of successful selling. This course provides
a strong academic and practical foundation for those considering a career
in sales as well as current sales professionals in need of a foundational
refresher. Students will make in-class sales presentations. Prerequisite:
ENG100, RDG100, or placement.